Kriti Sanon Breaks Through Labels in Campus Shoes’ New ‘You Go, Girl!’ Campaign

New Delhi, 8th October 2025: Campus Activewear, one of India’s largest and fastest-growing Sports and  Athleisure footwear brands, today unveiled the second edition of its You Go, Girl! campaign led by  National Award-winning actress Kriti Sanon. Building on the first chapter that encouraged women to  embrace fashion on their own terms, this year’s You Go, Girl! goes beyond what women wear to how  they move through the world unbothered by labels and guided by their own choices. It celebrates the  ease of being yourself and moving with belief in who you are, not who you are told to be.  

The campaign film captures something every woman knows that quiet, familiar weight of being  labelled, and the choice to simply rise above it. Kriti steps into a bright lobby, only to be surrounded by  floating labels that echo familiar stereotypes: Too ambitious. Too bold. Opinionated. Drama Queen. They  rise, they close in, they try to hold her back. And yet, she keeps moving in her own rhythm, almost enjoying  the process. Every effortless stride she takes bursts the stereotypes trying to label her. When she finally  breaks through, she exclaims with a smile, “Damn good shoes, yaar!” while pointing to her stylish Campus  Shoes.  

The film closes on a line that captures both the spirit of the campaign and Campus’ core philosophy:  “They’ll always have something to say. You Go, Girl. Move Your Way.”  

Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “You Go, Girl! celebrates  women who move through life on their own terms, unbothered by labels and defined by their choices. That  sense of self-belief not only inspired ‘You Go, Girl!’ but also lies at the heart of Campus. Our brand ideology,  ‘Move Your Way’, reflects the same conviction that every move becomes meaningful when it’s guided  by authenticity and confidence. This campaign builds on that belief, encouraging women to take the most  powerful stride, the one that feels like their own. Kriti Sanon embodies this spirit effortlessly; her ambition  and authenticity capture the energy of today’s woman and the ethos that drives Campus forward.” 

Sharing her thoughts on the campaign, Kriti Sanon said, “Every woman has been told who she should be how to act, how to look, how far to go. You Go, Girl! resonated with me because it not only reflects my  journey of rising above judgments, but also the reality of so many women who do the same every day. It’s  about owning your choices and moving with confidence, no matter what labels come your way. Campus  has stood for individuality and authenticity, and that shared belief makes this partnership so special — together we’re sending out a message that goes beyond fashion: one that celebrates confident self expression and the courage to move your way.”

Hemant Shringy, Chief Creative Officer & Managing Partner, Wondrlab, added, “Labels are meant to  define  until you stop listening to them. We wanted to show that truth in a way that feels light and real.  Kriti moves through those stereotypes effortlessly and with self-assurance, proving that confidence isn’t  about proving anything — it’s about knowing who you are and moving your way, without caring about  the labels society gives or the stereotypes it creates. That’s the essence of You Go, Girl!” 

The campaign will be amplified via 360-degree approach across multiple platforms, including television,  print, digital media, news channels, OOH, and all brand touchpoints.