The initiative stood out for its strategic storytelling, SEO-led content framework and measurable impact on global visibility and lead generation for upGrad International.

Nov 29: Straction Consulting is proud to announce that it has been recognized at the 2025 afaqs! Brand Storyz Awards in the Brand Initiatives track, under the Best Vlogs / Blogs / Articles sub-category, for its content-driven SEO and brand storytelling work for upGrad International.

The award celebrates Straction Consulting’s efforts to build a strong global online presence for upGrad International using high-quality, search-driven content. Through a strategic mix of SEO optimization, audience-first content formats and insights-based storytelling, the team created a scalable blog ecosystem that improved visibility across key international markets and generated qualified leads from high-intent audiences.

The afaqs! Brand Storyz jury, which evaluates entries based on creativity, content effectiveness, brand alignment and business impact, noted that Straction’s work for upGrad International delivered measurable improvements in organic visibility, discovery across long-tail queries and overall brand credibility within search results.

“This award reinforces our belief in content that solves real user needs and aligns directly with business outcomes,” said [Kaushik Pal, Founder], Straction Consulting. “Our work with upGrad International showcases how structured content strategy, backed by strong SEO fundamentals, can drive high-quality traffic and global brand visibility.”

With this win, Straction Consulting further strengthens its reputation as a digital marketing partner known for performance-driven SEO, content marketing, paid media, marketplace growth and full-funnel digital strategy.